Friday, October 10, 2008

New Definitions: Blockbuster

Blockbuster used to be used to refer to some product (movie, drug, book...) that made vast amounts of money. Obviously our most familiar usage is with the phrase 'blockbuster movie'. Interestingly, I'm under the impression that that meaning has changed to 'something that cost a lot of money to make' or 'something we have high expectations of'.

Case-in-point: today on the news I heard mention that 'the latest blockbuster, City of Ember, is premiering today in Belfast'. But how can it be a blockbuster if it hasn't even been released yet?

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